THE ADVERTISING CONFERENCE. Goswogii, Wyllis Cooper, Norman Gregg, Ervine Meizl.

THE ADVERTISING CONFERENCE

Chicago, IL: Holiday (Lakeside) Press, 1927. Ervine Meizl. First Edition. 6.0" x 5.5" book with red cloth boards and blue binding. Rubbing to extremities -- edges and corners. "Printed by The Holiday Press for the Amusement of Friends" Green and black decorative paste-on to front board, depicting an angry bull with a ring in its nose. Whimsical lampoon involving the particular lexicon and phraseology then-common to an advertising agency. A collaborative effort by an artist, compositor, pressman, engraver, bookbinder, a bibliopegist (same thing?!) art director, technician, and typographer. Very Good Minus. Item #74409

A holiday greeting book, in numbered, limited edition (#108 of 175 printed) consisting of an excerpt from RHL's (Richard Henry Little's) column in the Chicago Tribune. From July 1921 to circa 1924, "Wyllis Cooper collaborates with Norman Gregg (under a joint pseudonym -- "The Goswogii") to produce a series of impressionistic "word portraits" for Richard Henry Little's Chicago Tribune column 'A Line o' Type or Two.'"

Price: $40.00

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